As a recently turned vegetarian (as of a year ago), I’m definitely in the target market. Too bad it’s unlikely I would have discovered the site. That’s because I’m not strictly vegan, and the site isn’t targeting “vegetarian” as a keyword. The only occurrence of “vegetarian” on the home page is in the meta keywords — and meta keywords don’t affect rankings (at least not positively!).
Stephan Spencer, founder and President of Netconcepts, reviews Veganstore.com in this article from Practical eCommerce.
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While we may be having fun in the lazy days of summer, Patricia Fusco reminds us that it’s time to get ready for the holidays. She writes, “We know the holidays are upon us when a quick trip to the mall or a leisurely stroll down Main Street assaults our senses with dazzlingly festive displays. An e-commerce Web site is no different. It’s time to prep Web window dressings to reflect shifts in buying habits during the holiday season.”
To read advice on how online retailers should prepare their ecommerce business for the holidays, click here.
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Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.
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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.
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Ever wonder whether or not it’s possible to make money blogging? Well, this teen has made blogging for dollars a reality. Stephan covers his daughter Chloe’s presentation at the 2007 BlogHer conference in Chicago. In this popular article, featured on C|Net’s Searchlight: An SEO Blog, Stephan talks about Chloe’s experiences with WordPress, her love for Neopets, and what it takes to turn a blog into an asset. You can also watch the highlights from Chloe’s presentation in his article as well. To read more about how “SEO is not inaccessible; in fact, it’s so easy, that a child can do it!” click here.
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Have you accessed the new Google analytics package yet? Chris Smith gives us an inside look at usability in this article from the Natural Search Blog. Chris calls the new analytics “upgrade” as being “All glitz with little beneficial substance.” Read more about the updated Google Analytics from an SEO expert point-of-view.
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Filed under: Articles SEO Tools Usability
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Those of you with school-age children may have been preoccupied with back-to-school, but now it’s time to start preparing your site for the holidays. The holiday shopping season is not that far off, so get on with implementing these traffic-building tips in order to achieve maximum search engine visibility.
Stephan Spencer, President and Founder of Netconcepts, offers five useful tips in this article from Practical eCommerce to ensure your online site is ready for the retail season.
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In Chinese society, “red envelope” refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.
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All good fairy tales begin with the words, “Once upon a time…” In this fantasy-meets-reality tale, Patricia Fusco weaves a story about SEO from the perspective of Harry Potter. This is a high-level, historical overview of SEO that brings us up to the present. Whether you’re an SEO wizard or not, this article helps bring us to a new understanding of SEO by relating it to a part of “pop culture.”
To read, “If Harry Potter Did SEO,” click here.
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Chris writes that, “Google Maps team announced support of the hCard microformat today in map search results.” How will microformats benefit local search? Find out in this interesting article posted on the Natural Search Blog. You can read the full article here.
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